Choosing To Live A Aligned & Impactful Life

Human Design

Translation: I'm wired to respond, not initiate. My gut knows before my head does. The 4/6 profile means first half of life is experimentation, second half is integration and teaching. I'm in that transition now – on the metaphorical roof, watching patterns emerge.

Myers-Briggs: ENTJ

The "Commander." I see systems. I organise chaos. I build structures that scale. But I'm not a corporate ENTJ, I'm a conscious one. Think: strategic visionary meets spiritual operator.

Love Languages

Dyslexic (Multi-Modal Processor)

I see patterns before words. School only measured reading and writing. That's where dyslexia hit me. But I was strong at speaking, audio, sales and persuasion. School never tested that.

So as a teenager, I started asking questions. Why did school make me feel stupid when I knew I had gifts? That's when I found Howard Gardner's Multiple Intelligences. There were 9 types. School tested 2. I was strong in 8.5 of them.

I learned from a very early age: question everything. One of the biggest skills in life is asking good questions. I built my own system - audio, visual, kinesthetic because I knew I had gifts. I just needed the right questions to find the framework.

How I Work in Teams

TMS Profile: Thruster Organiser. Assessor Developer. Concluder Producer. (Margerison-McCann framework)

I set strategy. Build systems. Evaluate data. Push for results. Give me a messy problem and we'll brainstorm the questions to ask, create automations and frameworks, and solve it quickly.

I value autonomy. Don't micromanage me. I won't micromanage you. But I will hold you accountable. I expect high standards because I hold them for myself.

What I'm not in teams: Detail executor. I lose myself in code and automation when I'm building alone. But in teams, I delegate details and focus on strategy and direction. I'm the entrepreneur who gets things in the right order and commands. Not patient with mediocrity. If you need hand-holding, we won't work well together.

Full Stack: Marketer → Entrepreneur → CEO

Most people are creative OR analytical. I've always been both. Accountant training + DJ career in my late teens. Double maths + design. Code + copy. Systems + art.

Through my 20s, I became what you'd call a full stack marketer. Top 10% in most marketing disciplines worldwide. SEO. PPC. Conversion optimization. Email automation. Copywriting. Design. Analytics.

But never the very best. That's the key. I know when I'm at 90% and when I need to hire a specialist for that last 10%. I can do an awful lot myself. But I also know when to delegate.

Over time, that evolved: Full stack marketer → Full stack entrepreneur → Full stack CEO. Running Oh Crap meant dealing with everything. Operations. Finance. Tech. Marketing. People. Systems. Strategy. I learned to code through entrepreneurship, not the other way around. So I think outcomes-first, not tools-first. Build the best solution with code, no-code or outsourced, it doesn't matter. The outcome is what counts.

What Shadow Work Actually Did

I won the UK Motocross Championship when I was 9 years old. Got my first bike at 2.5. Grew up in the country horse riding, racing, proving myself every weekend.

My father was always away working during the week. Weekends were motocross. That's when I saw him. That's when I could prove I was worthy of love. Excellence became my language because affection wasn't.

That drive shaped everything. Businesses. Achievements. Success. I thought it was ambition. It was actually wounding.

Shadow work showed me the truth: I was driven by lack. Proving. Needing to earn worthiness. My body lived in stress. My nervous system was always activated. I was achieving, but I wasn't free.

Once I became aware of that pattern, it lost its power.

Not because I "healed" it. Because I saw it. Awareness dissolved what unconsciousness had built. The father wound didn't disappear. But it stopped running me.

My body is free now. I'm still driven. But from creation, not lack. From abundance, not proof. The same excellence, different source.

This is what most people miss: Awareness itself is transformative. You don't need to fix the wound. You need to see it. Question it. Understand where it came from and what it's been trying to do. That's what shadow work did. And that's what I help clients donot just build better businesses, but understand what's actually driving them.